Verizon Communications has developed an application that allows subscribers to watch TV shows and movies via Apple iPad Inc., part of an effort to get FiOS TV service that fills the living room. Verizon believes the latest software applications, introduced on Wednesday, as a way to lure customers from competitors as cable TV, such as Comcast Corp. and Time Warner Cable.

But Verizon now has to convince content providers like Time Warner Inc. or the Walt Disney Co. to get permission to extend the TV programs directly to devices such as tablet computers and home equipment. ‘Technically, we’re done, “said Chief Information Officer Shaygan Kheradpir. “So now we’re in discussions with our content partners.”

The application is called “What’s Hot” – lets users choose the programs they want and view it in full-screen iPad is popular for local audiences. Sort options potential viewers of genres such as sports or news. Hoping for commercial launch next year, Verizon is betting its class to become a media conglomerate in the same time a programmer trying to figure out the best way to distribute movies and TV shows.

But companies such as CBS Corp., Viacom Inc. and News Corp. are still grappling with how best to do this, one thing is certain: they insist on getting paid for their content. They already have a number of efforts to protect their content, including “TV Everywhere.” Early initiative enables viewers to watch her favorite TV shows only on-demand via the Web, but if they only pay TV subscribers.

In other cases, the Web video service Hulu, whose owners include NBC Universal, News Corp. and Disney, recently introduced a subscription service for events like the “Glee” into devices like TVs, computers and mobile gadgets.

A spokesman for HBO – a division of Time Warner and homes to reduce events such as “True Blood” – said the cable networks which has been in talks with Verizon FiOS “in everything.” He said that HBO will open for mobile streaming if sure Verizon could limit customers to HBO.

Verizon’s consumer strategy planner, Shawn Strickland said Verizon will not pay for extra content providers who use the company’s customer applications FiOS tablets when they are at home. But that may change when they see the service on the go.

“When you leave the house there was a conversation about how this would work,” said Strickland.

Kheradpir said Verizon started with an application iPad. A first tablet suitable and available, but he promised to support a variety of devices, including existing equipment and tablets that are running Google Inc. Android software.

Verizon also promised to offer video-on-demand that will work on various mobile phones later this year, including a phone that was sold to rival Verizon Wireless, the cell phone business works with Vodafone Group Plc.

For example, if Apple approved applications, Verizon said the service will be used on the iPhone, which is currently only sold by AT & T Inc. kompetitior. Verizon expects to submit your iPhone application for approval in the fourth quarter.

Verizon has 3.8 million subscribers for FiOS Internet and 3.2 million for FiOS TV by the end of the second quarter. FiOS network was launched in the market with around 18 million users.

Verizon shares fell 0.06 percent to close at 30.15 dollars in New York Stock Exchange.